Digital Body Measuring Tools: Who Benefits and How

Using a smartphone device, today’s customers can measure their bodies effortlessly from...

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Size and fit are pain points in both fashion and the wider business landscape, with a lack of convenient measuring processes to blame for high returns and poor sustainability. Yet, body measuring technology offers a solution that benefits both businesses and their customers.

In the past, consumers haven’t been spoilt for choice when it comes to measuring their bodies for size. Until recently, they were limited to guesswork, tape measures, a trip to a store, or a visit to the tailor. Each of these solutions presents issues and inconveniences, but body measuring tools offer a new, exciting alternative.

Using a smartphone device, today’s customers can measure their bodies effortlessly from the comfort of their homes. In under 30 seconds, body scanning technologies can capture their precise body measurements and determine what size to buy.

Could your business benefit from a body measuring app?

With today’s consumers demanding digital experiences, sustainability, and personalization, body measuring tools could become essential for a range of industries as they look to improve the customer experience and bolster their bottom line.

For fashion brands and retailers, a body measurement scanner can provide individualized data to deliver precise size recommendations no matter where the customer is. As a result, customers receive products they love, while businesses benefit from improved conversions and reduced return rates. Additionally, solutions such as 3DLOOK’s YourFit provide access to an abundance of collected body data, which enables businesses to optimize their product development and distribution processes, and create products that are unlikely to end up on bargain racks, clogging up landfill, or in an incinerator.

YourFit

The solution generates the data which makes it simple for brands to know what their actual customers look like, so they can design, produce and sell better ﬁtting clothing.

YourFit

The solution generates the data which makes it simple for brands to know what their actual customers look like, so they can design, produce and sell better ﬁtting clothing.

For uniform manufacturers, a 3D body measuring app removes the need for inefficient fitting sessions that waste time, money, and resources for everyone involved. Rather than sending a sales representative to measure each individual employee, businesses can capture precise measurements remotely using just two photos taken on the end wearer’s smartphone device. Using a solution like 3DLOOK’s Uniform Pro, each customer’s body measurement data is instantly matched to the correct size and fit. Through an easy-to-use interface, manufacturers can view and analyze segmented data to gain a better understanding of the customer’s needs and avoid manufacturing surplus garments and sizes. Resulting in fewer errors and delays, adopting a modern uniform manufacturing process can reduce costs of fitting events by as much as 85%.

Uniform Pro

The system provides uniform manufacturers with a simple, fast, and contactless digital tool to measure and manage end wearers at fit events or wherever they are.

uniform pro

The system provides uniform manufacturers with a simple, fast, and contactless digital tool to measure and manage end wearers at fit events or wherever they are.

For made-to-measure businesses, body measurement apps can eliminate the need for in-person measuring and fitting sessions that limit the reach of MTM businesses. By embracing body scanning technology, MTM businesses can expand their global footprint by serving customers no matter where they’re located. While human tailors are prone to fatigue, loss of concentration and inevitable errors, solutions such as 3DLOOK’s Mobile Tailor are able to provide accurate and consistent results that meet the IEEE’s Mobile Body Scanning Standards time and time again. Businesses can share a link via email and SMS and let technology do the rest. Precise human body measurements are effortlessly extracted, providing all the data required to produce perfect fitting garments.

mobile tailor

Allows custom fashion businesses to switch fully online and save time and costs associated with manual measurements and face-to-face appointments.

mobile tailor

Allows custom fashion businesses to switch fully online and save time and costs associated with manual measurements and face-to-face appointments.

However, the benefits of body scanning technology extend far beyond the fashion industry. From fitness brands to video game developers, furniture and car seat manufacturers, a body measuring app unlocks new personalization and customization possibilities for an abundance of industries. According to Epsilon’s research, 80% of consumers are more likely to purchase from businesses that offer personalized experiences, and using body data to augment the customer experience could not only improve existing revenue streams but help businesses to develop new, lucrative offerings.

Improving the customer experience through digital body measuring

For retail shoppers, made-to-measure customers, and workers requiring a new uniform, a body measuring app can offer a garment that fits with minimal time and energy spent. While a customer would traditionally have to travel to a physical store or take time out of their day to attend a fitting session, they are now able to capture their body measurements in a convenient and comfortable way.

Body measurement technology can also fix fashion’s significant sustainability issues, which is perhaps most important to today’s conscious consumer — according to McKinsey’s The State of Fashion 2021 report, more than 60% of us now consider a product’s environmental impact when making a purchase. Despite that, a garbage truck full of clothing, much of it made up of returned and unsold stock, is discarded in landfills or incinerators every second, according to the Ellen MacArthur Foundation.

While the fashion industry has been making efforts to reduce its impact, this has proven difficult as consumers turn to e-commerce in their droves. With up to 50% of online fashion purchases sent back, simple e-commerce stores aren’t able to provide the sustainable future that customers desire. However, body measuring tools could help to replace fashion’s mountain of waste with a mountain of data, enabling businesses to design and manufacture garments that customers desire, in shapes and sizes that match their bodies. With body measurement technology rapidly advancing, there are significant opportunities for businesses to enhance the customer experience, from personalized size and fit recommendations to virtual try-on capabilities using 3D body models.

Get to know your customers using body measuring tools

With $550 billion worth of clothing returned each year, much of it discarded as waste, struggles with size and fit is costing businesses, customers, and the environment significantly. By embracing technology in the fashion industry, we can finally begin to overcome these challenges, saving time and money, and reducing the 10% that fashion currently contributes to global emissions each year.

Data will be key. As a business, the more you know about your customers, the easier it will be to design and manufacture products that they love, and offer a personalized experience that makes each customer feel unique, important, and attended to — and in turn, improve your own KPIs, increase conversion rate and reduce returns.

Technology is creating new opportunities to enhance the customer experience and improve your bottom line. Get in touch to find out how 3DLOOK’s solutions can support your business.