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How it works

1Body segmentation from 2 photos

At 3DLOOK, we’ve developed the most advanced and robust 3D body scanning technology on the market, leveraging a proprietary statistical generative human body model. This cutting-edge approach delivers unmatched accuracy and reliability in body metrics, overcoming the limitations of traditional 3D reconstruction methods that are often too sensitive to clothing and environmental condition

23D Model Processing with advanced statistical generation

Our statistical body modeling system creates precise 3D representations that work reliably across challenging conditions and varying environments. Built on 9 years of development, the system captures essential body characteristics with high accuracy, regardless of camera technology.

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Security and compliance at the core

GDPR & HIPAA Compliant

FitXpress maintains HIPAA compliance and follows GDPR principles, with robust safeguards in place to protect user data in both the EU and US. We process only the minimal data needed, never link photos to personal identifiers, delete images immediately or within 30 days per client policy, and encrypt all data in transit and at rest with continuous security monitoring.

SSL Encryption

We use SSL encryption to maintain the highest security and data protection standards. We regularly verify our security certificates and encryption algorithms to keep your data safe.

End-to-End Encryption

We encrypt every photo and relevant file metadata with unique randomly generated encryption keys using end-to-end encryption. These keys are never sent to our servers in an unencrypted format. All data is stored with Amazon S3 using mandatory server-side encryption (SSE-S3) and TLS protocols. Encryption is enforced by default and cannot be disabled.

Data Privacy & Deletion

3DLOOK does not process personal identifiers or contact details that could link photos to specific individuals. Photos are permanently removed either immediately after processing or within 30 days of generating results. When temporary storage is selected, retained photos are automatically blurred for additional privacy protection. End-users' images are never shared with third parties, and privacy rights can be exercised by contacting privacy@3dlook.me.

Key tech pillars of our solution

Learn more

Computer Vision & Deep Learning Proprietary Statistical Modeling Machine Learning & 3D Matching

Computer Vision & Deep Learning

We use computer vision and deep learning to analyze the photos from which we acquire and process the body measurements and specific body shape data. Our advanced computer vision algorithms detect the dressed human body on photos taken with any smartphone on any background. Neural networks determine landmarks and produce a set of probability maps.

Proprietary Statistical Modeling

We use proprietary statistical modeling to generate human models of arbitrary complexities. We have a full pipeline here that goes from registering raw scans. The dataset of the raw scans is consistently growing due to our scanning lab. We also use our statistical modeling to generate synthetic data.

Machine Learning & 3D Matching

We use machine learning & 3D matching to build a unique 3D model of each scanned customer based on detected landmarks allowing us to accurately obtain human body measurements.

2025

Data Privacy and Security Commitment

We are committed to maintaining the highest security standards and are in the process of enhancing our certifications. Since FitXpress does not provide medical advice, diagnosis, or treatment recommendations, medical device certifications do not apply.

What measures are in place to securely store photos?

Data encryption:

All data is stored with Amazon S3 with mandatory server-side encryption (SSE-S3), ensuring maximum protection of your information.

Data minimization & confidentiality:

We do not process user details or other personal identifiers, ensuring that photos cannot be associated with any specific individual

Security Monitoring:

Our system continuously monitors for and prevents unauthorized access attempts, maintaining data integrity and security at all times.

3D human body reconstruction improvements:

More accurate and expressive body model reconstruction algorithm
Improved fitting pipeline: Better human body reconstruction, ability to fit head, feet and arms
Updated Human Statistical model: Ability to produce even more realistic human bodies.

Improved body measurement algorithms: accuracy and precision:

New volume based benchmarking approach using our increased synthetic data set
More consistent vertices

Body scanning lab "Scan Me"

3DLOOK created its own body scanning lab called ScanMe to study the human body aiming and provide the most comprehensive set of unique body data points to fashion, fitness, weight loss and health.

Why is our body scanning lab so special?

Our team has built our own independent technology stack for creating parametric models of the human body and reconstruction from photographs.

The scanner has 4 dynamic cameras and combines more than 5 million points into a complete, highly accurate 3D model while delivering results quickly and using minimal resources. At the same time, it preserves edges, shades, and textures and realistically transmits facial expression, hair, and clothes.

We control processes inside the lab through the special in-house widget with a built-in data validation system that checks each step for inaccuracies. Therefore, we obtain the most accurate data of the person with minimized error.

Our own independent technology stack

Our technologies and expertise cover a wide range of approaches: from 3D point cloud scans registration and parametric human body modeling to mobile-first neural networks for edge processing.

Whether for fashion, fitness, weight loss, or health, our technology empowers businesses with the tools to provide:

Personalized Experiences
Size and Fit Recommendations
Accurate Health Metrics

Security and compliance at the core

GDPR & HIPAA Compliant

SSL Encryption

We use SSL encryption to maintain the highest security and data protection standards. We regularly verify our security certificates and encryption algorithms to keep your data safe.

End-to-end encryption

Data Privacy & Deletion

3DLOOK does not process personal identifiers or contact details that could link photos to specific individuals. Photos are permanently removed either immediately after processing or within 30 days of generating results. When temporary storage is selected, retained photos are automatically blurred for additional privacy protection. End-users’ images are never shared with third parties, and privacy rights can be exercised by contacting privacy@3dlook.me